Mais oui, Beaufille

Beaufille’s neutral hues and bold shapes have made the design duo internationally beloved. - SUBMITTED 

(Photo:purple formal dresses)Toronto high-fashion brand Beaufille, full of neutral-hued separates and slick slip dresses, is a study in restrained volume that begs to be shown off at the city’s chicest spots.

But swirling amongst the bell sleeves, shooting through oversized tartan re-imagined as a fluid, matching suit set, is Halifax—and in particular, one of Halifax’s brightest gems, NSCAD University. The art school is “What we do, how we do it and why,” Parris Gordon, one half of the sister duo behind the brand, says via phone.

She explains that her NSCAD fashion background, which focused on “being conceptual, producing from scratch and being critiqued on the quality,” influences every step of her and her sister Chloé’s creative process.

The clothes, shot for the brand’s look book on a beach that could double as the curling shore of Lawrencetown, show their quality through nonchalant draping. The combination of mesh, metal, ’70s shapes and modest hemlines, meanwhile, feel instinctively artsy yet wearable.

It’s little surprise, then, that Beaufille pieces are stocked in shops from New York to Beirut, as well as on covetable couture sites like Moda Operandi and Net-A-Porter.

“People ask us all the time about being so successful, but it took seven years,” Gordon says, adding that as their aspirations grow, it sometimes feels like the brand hasn’t come that far.

But whether Gordon feels it or not, her beloved alma mater does: The school is bringing the sisters back home to talk success and strategies with the next crop of graduating fashion students. While there, the duo will also snag seats in the prestigious front row at the upcoming annual NSCAD fashion show, Dialect (Saturday, April 22, 7pm).

“There’s no boundaries with the NSCAD fashion show,” Gordon says. “There’s people from multi-disciplinary backgrounds and no outside marketing influence. We felt very creative there.”

She’s excited to see what new pieces the graduates-to-be will have strutting the catwalk, she adds. While watching skirts swish and models stomp, she plans on talking with the students about the value of “being yourself and trusting your gut—that’s what really sets you apart, your vision.

“It’s a bit of a dose of reality and a chance to see what you can do with your education,” Gordon says of speaking to the designer hopefuls. While NSCAD’s focus on Fashion (with a capital F) helped the filles behind Beaufille craft their perfect pieces, Gordon admits the business side of things came later, from “learning from mistakes,” trying and failing and trying again.

“Above all, I want to tell them to get experience. Do as much as you can with your summers, with your spare credits. That’s what made it for me,” Gordon says, mentioning an influential New York internship where she learned a lot.

Amongst their lessons in bias-cutting and deconstructing silhouettes, the Gordon sisters found a way to close—or at least tighten—the gap between artistry and business, to figure out how to fund their vision and bring it to swirling, low-hemmed life.

Here’s hoping the next generation of NSCAD designers can do the same, one mistake at a time.Read more at:orange formal dresses

OVS Launches Capsule Collection Inspired by Italian Pieces of Art

Italian retailer OVS launched the second edition of its “OVS Arts of Italy” project, which aims to promote and enhance the national artistic heritage. As part of the initiative, a limited-edition capsule collection inspired by Italian decorative arts will be available starting from May 20 in select OVS stores and on the retailer’s e-commerce.

The OVS creative team reprised and reinterpreted in the men’s and women’s garments a range of Renaissance and Baroque pieces of art, which are showcased at the Galleria Palatina and Museo degli Argenti of Palazzo Pitti in Florence and at Milan’s Museo Poldi Pezzoli.

The men’s line is inspired by the armors of 16th-century knights. Cotton and jersey shirts, T-shirts, bomber jackets and pants feature the same decorative patterns and details, in addition to prints of the helmets, available in shades of gray, black and steel white.

The romantic women’s range features three-dimensional butterflies applied on T-shirts; shells and corals printed on skirts and gold bomber jackets; 18th-century mosaic-inspired prints featured on dresses embellished with embroideries and macramé details.

The capsule collection will be promoted through a dedicated advertising campaign, starring an array of Italian prominent personalities. Lensed by photographer Pierpaolo Ferrari, local actresses, a singer, a writer, a director and a chef posed in front of backdrops illustrating the works of art each of their look was inspired by.

Flanking the collection, OVS implemented a series of initiatives to support the national artistic heritage and help the regions affected by the earthquake that hit central Italy at the end of August last year. In particular, OVS focused on helping the town of Norcia, in the region of Umbria, promoting a fund-raising that, along with the sales of the capsule collection, will finance the restoration of a 17th-century painting in the San Benedetto da Norcia basilica.

In addition, OVS will supply Arts of Italy scholarships to the training school of Florence’s Opificio delle Pietre Dure institution, which will take care of the renovation’s work.

As part of the partnership with Norcia’s municipality, OVS will also organize a march and host a market of local artisanal and gastronomic products on May 14.

Previously, other Italian entrepreneurs pledged to support the affected regions, including Diego Della Valle and Brunello Cucinelli. In October, Tod’s Group’s chairman and chief executive officer Della Valle announced the construction of a new Tod’s manufacturing plant in Arquata del Tronto, in the region of Marche, while Brunello Cucinelli pledged to back the restoration of Norcia’s Benedictine monastery, located in the town’s central square. In January, Cucinelli renewed his commitment adding he will also support the renovation of Norcia’s civic tower.Read more at:orange formal dresses | evening dresses australia

Downtown businesses ready for spring breakers

Frederick County students are officially on spring break, and from food to clothes to other trinkets, downtown businesses are ready to accommodate.

On Thursday afternoon, the streets were filled with youngsters — and adults — enjoying the beautiful weather and browsing tons of deals at the shops on Market and Patrick streets. Everedy Square and Shab Row were also hopping.

Pat Latkovski, owner of Alicia L. Boutique at 149 N. Market St., set up racks of “buy-one, get-one-free” sale items outside her two neighboring shops. She said she is also offering “buy-one, get-one-free” bralettes and 10 percent off rompers for spring break.

Latkovski said she is carrying all the latest spring fashions. Denim shorts and jackets are all the rage for the season, with white denim selling more than blue, she said. The more holes, the better for all types of denim items.

She welcomes young shoppers coming in during the week.

“I’m looking forward to more and more young people discovering downtown and the unique little shops,” Latkovski said.

On one side of the side-by-side shops, Latkovski carries clothes and accessories geared toward younger shoppers. On the other side, she carries more contemporary clothes and accessories.

Shabby Chic Creative Studios & Boutique, at 9 W. Patrick St., also hosted sales in preparation for spring break.

Sales Associate Lana Carswell said anyone who bought a spring dress over the weekend received a free pair of capri pants. The shop had a variety of bathing suits and other spring and summer fashions that Carswell said were popular among shoppers planning for spring vacations.

“We are definitely really busy in the spring,” she said.

Shabby Chic has both a fashion boutique, an attractive spot for spring break shoppers, and a creative studio, where a local artist offers customers step-by-step instructions for creating various types of art and woodworking projects.

For shoppers who want to cool off with a refreshing snack, the North Market Pop Shop at 241 N. Market has a variety of deals going on for spring break week.

Owner Michelle Schaffer said Thursday she already was busy serving students from Montgomery County and Washington, D.C., whose spring breaks were that week. The shop, which specializes in sodas, ice creams, ice cream floats, and hot dogs, is always busy before Easter, she said, especially when the weather is warm.

Deals at the Pop Shop include price breaks on sodas — the more you buy, the more you save — and stamp cards that give away free hot dogs and sodas after buying a certain amount.

The Pop Shop has several new flavors of ice cream and float combinations, including a lemon chiffon, which Schaffer said tastes like “magic” with a blueberry soda float, and an orange pineapple flavor that is served with orange or cream soda.

“They’re very spring flavors,” Schaffer said.Read more at:www.marieaustralia.com/sexy-formal-dresses | www.marieaustralia.com/vintage-formal-dresses

Be part of the life of a Hokkien immigrant

In Singapore Chinese Dance Theatre’s The Voyage Down South, audiences are expected to be more than mere spectators.

When protagonist Ah Hock, a first-generation Hokkien immigrant, sails on a junk boat from China to Singapore to seek his fortune, members of the audience will become his fellow passengers as he performs offstage among them.

And later in the dance drama, they have to get up from their seats and play guests who toast at Ah Hock’s wedding.

The performance is part of the ongoing 11-day Singapore Hokkien Festival, which runs till April 23 and is organised by the Singapore Hokkien Huay Kuan to showcase Hokkien culture.

The Voyage Down South takes place on April 21 and 22 at the association’s premises in Sennett Road.

This is the first time the association has commissioned a local performing arts group for a full show. The biennial festival is in its sixth edition.

Mr Chong Shu Chi, 36, corporate services manager for Singapore Chinese Dance Theatre, says: “We wanted to reflect what our forefathers had to go through, so we came up with using a Hokkien immigrant’s life story, which also reflected Singapore’s development.”

While the story is meant to represent the common narrative of Singapore’s first-generation immigrants, there will be Hokkien elements such as popular Hokkien folk dance and Hokkien songs.

One segment includes a Hokkien folk dance known as Pai Xiong Wu – loosely translated as the chest beating dance – where performersthump their chests rhythmically.

To prepare for the performance, the cast read books borrowed from the association. Lead performer Zeng Xiang, who plays Ah Hock, says learning such details helped them understand their characters better.

“I feel most emotional during the labourer scenes, it’s really hard to imagine that in the past, they had to endure such hard labour to make a living,” says the 25-year-old in Mandarin.

The association hopes to attract more youth with the interactive multimedia performance, says Mr Toh Lam Huat, chairman of the festival’s organising committee.

This year’s festival includes guided tours of the Thian Hock Keng temple, the oldest Hokkien temple here, and a wall mural display on the back wall of the temple that depicts the lives of early immigrants. Both are new to the festival.

There is also a multimedia exhibition of cultural artefacts at the association’s premises that will trace the history of 30 Fujian-related clan associations. Items on display include old documents of mass wedding ceremonies that used to be held by the association.

While previous editions of the festival had focused on specific aspects of the Hokkien culture, this year’s theme, Our Roots, Our Bonds, is “targeted at getting the community together, regardless of dialect groups”, says Mr Toh. It focuses on the local Chinese community’s role in nation-building.

“We hope that by showcasing our culture, we can pass on our forefathers’ values of tenacity and perseverance,” he says.Read more at:formal evening dresses | year 10 formal dresses

Models take turn on catwalk in Bracebridge for Hospice Muskoka

Hospice Muskoka Fabulous Fashion 

(Photo:black formal dresses)Models strutted their stuff on the catwalk on Thursday night, April 6, for Hospice Muskoka.

The annual Fabulous Fashion Show raised $5,750 in presales alone with 130 tickets selling at $25, an amount matched by Scotiabank. By press time, amounts raised from the silent auction and door sales had not been calculated.

Hospice Muskoka executive director Sandra Winspear was pleased, not only with the number of attendees at the fundraising event, but the number of volunteers and local business owners who stepped up to the plate to make the event a tremendous success.

“It was great. We were very, very pleased. There were more people there than ever before and everyone was in the mood to celebrate spring,” she said.

The full house was treated to spring and summer collections by local retailers Belle’s Boutique, Bliss Boutique, Little Black Bow, Marks Bracebridge, Muskoka Bay Clothing, Sun Chasers, The Fashion Closet and Tiggs for Him Her.

“We couldn’t have done it without our retailers,” she said.

Commentator Lea Kane helped the 15 models keep pace, as they took their turn on the catwalk, blushing as husband Paul took his turn to cheers from a group of women near the stage.

Shannon Daines co-ordinated the models for the fourth time in a row and a group of students, under the guidance of Sandy Gardner at Bracebridge and Muskoka Lakes Secondary School, prepared the majority of the food for the event.

Hospice Muskoka’s next big event is Hike For Hospice on Sunday, May 7, from 12:30 to 4:30 p.m. as part of a family fun day at Memorial Park in Bracebridge. Participants can hike, run or bike the one-, three-, five-, or 10-kilometre routes. Already on the lineup for this event is face painting, games, refreshments, prizes, and photos with Santa.

The fifth annual Butterfly Release is slated for Sunday, July 9, from 12:30 to 2:30 p.m. at Bracebridge Memorial Park. Release a butterfly in honour of a loved one for $30, or four for a $100 donation. The deadline to order butterflies is June 10.Read more at:blue formal dresses

Four ways to hide last nights’ fun

Four ways to hide last nights' fun 

(Photo:http://www.marieaustralia.com/short-formal-dresses)Party’s over.

Whether it’s a looming deadline at work, the silly season, or one too many glasses of wine the night before, a late night can spell drama for your complexion the following day. While experts say the occasional glass of red wine actually has some health benefits, a cocktail of well, cocktails, compounded by a lack of sleep, and the original beauty sin – not removing your makeup before bed – means you may need to switch up your beauty routine to counteract it. Here, our foolproof guide.

Meet concealer, your new BFF

We would be preaching to the converted if we started waxing lyrical about our love of concealer and the simple fact that, no matter your late night escapades, it’s a staple of any well-rounded beauty kit. Be sure to take note of colour: while you may opt for a shade lighter than your skin tone every other day, opt for a concealer with a bit more warmth than your complexion to give it a pep-up as well as the grunt to cover everything from dark circles to breakouts.

Hydrate, hydrate, hydrate

Hydration: singularly one of the best things you can do for your skin. A lack of sleep, as well as an alcohol-infused evening, actually saps the hydration from your pores meaning that supple, plump and bright complexion is nowhere to be seen the next day. Be sure to intersperse every alcoholic drink with a glass of h20 (this won’t just help your complexion but your head too!). Meanwhile, a hyaluronic acid laden moisturiser – both pre and post night out – will pump up the moisture levels and get your skin back to glowing in no time.

On the glow

Most make-up artists will tell you that blush has a subtle way of delivering life to a lacklustre complexion in one simple swipe. Whether you wear a lot of makeup and need to bring some colour to your cheeks after foundation, or your wear none, blush will deliver a rosy outlook. Cream formulas are our go-to for seamless colour and easy application. Finish off with a dab highlighter in the inner corners of the eyes (hello, eight hours sleep), across the brow bone and on the Cupid’s bow.

Take your make-up off

Ok, we’re guilty of it too. You arrive home late and your bed just looks so inviting that the thought of cleansing and moisturising your skin is just one more thing between your head and the pillow. Our golden rule rings true – always, always wash your make-up off before going to bed because leaving it on inhibits the skin from slipping into repair mode as you snooze, plus it leads to free radicals, clogged pores and breakouts in the following days. However, we’re only human and if it’s simply not an option, we recommend some nifty single use make-up wipes. Pop one in your handbag or on your bedside table and simply take your make-up off in the cab on your journey home or, while you’re snuggled up in bed. Problem solved.Read more at:http://www.marieaustralia.com/formal-dresses-sydney

Rick Owens Launches Furniture Book

Rick Owens is unveiling his first book dedicated to his career as furniture designer at Milan Design Week on Thursday. Titled “Rick Owens: Furniture,” the oversize coffee-table book, which is published by Rizzoli New York, retraces Owens and his wife Michèle Lamy’s creative process.

The designer introduced his first furniture collection in Paris in 2007.

“I love beautiful books,” said Owens, explaining the reasons why he decided to develop the project. “And I want to preserve my work on my terms with my edit.”

The book collects a range of images showing Owens’ different working environments, as well as his creations infused with his distinctive style combining contrasting forces. Art Deco, leather bars, World War II concrete bunkers and Egyptian tombs seen in black-and-white Thirties Hollywood movies are the major sources of inspirations, which Owens mentioned as references of his work.

“How does a bird learn how to fly? You just do what you were meant to do,” said Owens, asked about the roots of his passion for furniture and design. “I would be in a corner making stuff whether anyone was paying attention or not.”

Owens added that he uses the same approach whether he designs a fashion collection or furniture pieces. “It’s about modesty versus extravaganza, civilization versus wildness and control versus collapse,” he explained.

The book also unveils the process behind the “Rick Owens: Furniture” exhibition, hosted by Los Angeles’ Museum of Contemporary Art, or MOCA, from December 2016 to April 2017. The exhibit contained about 20 percent classic pieces and 80 percent new works, many of which Owens and Lamy conceived for his newest store in New York’s SoHo, which opened last August at 30 Howard Street on the corner of Crosby Street in the space formerly occupied by Jil Sander.

Owens will also organize an exhibition at the 2018 Milan Triennale, which will be a comprehensive look at his fashion oeuvre and his furniture.Read more at:formal evening dresses | marieaustralia

Lucrative leather

Lucrative leather 

(Photo:cheap formal dresses australia)Gauri Chhabra

One industry in India that has established itself comfortably both in international as well as in the domestic market is the Leather industry. This sector is known for its consistency in high export earnings and is among the top 10 foreign exchange earners for the country. Abundant raw material, skilled work force, compliance with environmental standards and growth shown by the associated industries has helped the sector to grow substantially. Being an employment-intensive sector, it creates a plethora of job opportunities for youth today.

Till recently, the industry entertained experienced professionals as there were no academic or research institutes in leather technology. However, the modern requirement to implement latest technology to produce fine range of leather product has led to the setting up of institutes which can teach about leather and use of technology to produce effective and suitable leather products.

Leather technology and designing

Leather technology and Leather designing are two different courses that students can choose from. Though leather designing is the popular of the two courses, a degree in leather technology or leather production is also gaining popularity.

Leather Technology is a branch of engineering that deals with synthesis, production and refining of leather so that it can be put to efficient use. It also deals with the synthesis of artificial leather and its efficient use to make commercial goods.

It is comparatively a new branch which is gaining importance in the industrial sector.

Leather technologists ensure that proper research and quality control is in place.

Leather Designing is a degree in leather goods and accessories design. It is considered as a part of fashion designing. However, leather designers look after the processing of raw leather to finished leather so that it can be used for manufacturing goods and apparel and also designing, manufacturing and marketing of leather products.

Getting in

Leather technology is offered at degree, diploma and certificate levels on part time and full-time basis. For admission into BSc/BTech in Leather designing or technology, you should have completed Plus II with physics, chemistry and mathematics. You are required to clear IITJEE for IITs and AIEEE for entry into NITs. If you want to pursue MTech in Leather Technology, you must have a BTech degree.

Skill set

As far as skill set is concerned, a student must possess an in depth understanding of technology, marketing, production and sales. One must have an impeccable flair for style, perfect artistic skills, great sense of colour, textures, etc. One should also have a sound knowledge of computer-aided designing software, knowledge of environmental standards governed by domestic and international laws, creativity with uniqueness, commitment dedication and hard work, good health and stamina, mental ability to constantly come up with new ideas, solve problem and manage time.

Career pathways

The leather industry opens multiple career options for you both in technical and design areas. Candidates having a bachelor’s or master’s degree in Leather Technology are eligible for jobs in prestigious leather firms, export houses or government organisations. Those with a Diploma in Management in Footwear Technology (MFT) or Footwear Designing (DFD) also have attractive openings at executive level in the industry.

As a career option, one can take up either designing or may get into production field depending upon one’s interest and aptitude.

You can find excellent placements as:

Leather Technologist: As a leather technologist, you will study the use of various chemicals in the processing of leather and supervise the processing as per specifications. You would also oversee processing of skin and hide so that leather can be given the required shape. The assessment of the thickness, softness, texture and colour is also done by a leather technologist.

Research and Quality control: You can also get into proper research and quality control where you will be responsible for testing and analysis of the leather. You will be required to work in labs to check the quality of the products within a production run, producing reports of the findings and attending meetings to present feedback and recommendations.

Marketing and Sales professional: Leather product companies require professionals who have some knowledge of production or quality management in leather accessories in the marketing team as they can be the most suitable persons to deal with potential customers or clients. Additionally, a leather technologist working in marketing and sales department can have an effective communication with the production department with accurate specifications and requirements or demand.

Product designer: As a product designer you would create and design a new product to be sold by a business to its customers.You would need to consider all of the details — the ways people use and abuse objects, faulty products, errors made in the design process, and the desirable ways in which people wish they could use objects.

Another variant is the stylist designers who are found to be working with footwear companies. As a stylist designer, you would be responsible for updating the product in fashion and style. You would be employed by leather garment production houses and boutiques.

Process Engineer: Companies rely on process engineers to develop the industrial processes that result in the products we depend on. Process engineers use chemistry principles to design and maintain chemical processes for manufactures. Many leather industries convert material in product with the help of process engineers.

Entrepreneurship: Leather industry provides great opportunities for those with an entrepreneurial bent. On gaining sufficient experience, you can also set up your own unit for production and marketing of leather based products. As far as career growth and progression is concerned, it is purely performance based and there is no limit to what you can achieve.

Summing up

Career in the field of leather technology have come a full circle. Today, it has escalated in terms of both lucre as well as respect it earns. Therefore, if you wish to go in for some career that offers both these, opt for leather technology.Read more at:http://www.marieaustralia.com/formal-dresses

Vetements Is Searching for New Creative Energy in Zurich

Vetements is by definition a label that does a lot of unusual things, from moving their ready-to-wear shows to Couture Week to designing haute weed grinders to throwing a party in an L.A. parking lot. Their latest? Relocating from Paris to a smaller city about 400 miles southeast: Zurich, Switzerland.

“Why Zurich?” was the question on every fashion insider’s lips. It seemed like a truly random choice at first. Unless you’ve spent a lot of time in the city, chances are you don’t know much about it, let alone the Swiss fashion scene. To hear Vetements CEO Guram Gvasalia tell it, he and his designer brother, Demna, simply wanted a fresh perspective. “Paris kills creativity,” he said in the Swiss newspaper Tages-Anzeiger, adding that Zurich also has lower taxes and less bureaucracy. But Vetements is hardly the type to make a major decision based on good business alone. So we asked two up-and-coming Zurich designers to tell us about the city, its fashion potential, and why they think Vetements decided to move there.

Julia Seemann, a ready-to-wear designer who has shown her collections in New York on the VFiles runway, as well as in Berlin and London, says Zurich doesn’t have a “fashion scene” as much as a creative scene. “As Zurich is a pretty small city, people from different fields hang out at the same places,” she explained. “More and more people from different creative fields have started working together. For me as a designer, this interdisciplinary exchange is very inspiring.” That’s not just idle talk. Seemann collaborated with Zurich-based artist Ramon Hungerbühler on her most recent collection, and she helped organize the 4×4 Swiss Pop-Up at London Fashion Week, where 40 designers, artists, and musicians showed their work to an international audience. As for Vetements’s move to Zurich, she thinks it’s a chance for the city to gain international attention. “They might have chosen it because of the lower taxes, but I also think they chose Zurich because it’s still kind of untouched when it comes to fashion. It seems contradictory for a big brand to move here, but at the same time, it suits the Vetements strategy—discovering the stranger ‘edges’ of fashion and culture. So Zurich might be the perfect place for them.”

Flavio Zimmermann of the streetwear label The Straight and Narrow has a similar take on Vetements’s attraction to Zurich. “Moving here fits perfectly into Vetements’s anti-fashion concept, because [the city] hasn’t really been related to fashion yet,” he said. “The scene in Zurich is a diverse mix of art, fashion, and subculture, which gives it a unique vibe. The city is not that big, so it doesn’t matter if you go to a fashion show, an art gallery opening, a techno party at a squat, or a magazine launch, you always see the same people. So it’s pretty easy to connect with lots of different minds.” That collaborative spirit is key for the Straight and Narrow, which launched in 2012, as a platform for all the creative people they’re surrounded by. The brand has collaborated with dozens of people, including Seemann, graphic designer Johnny Graf, and fellow Zurich streetwear brand Sports Club, in addition to organizing concerts, parties, and skateboarding events.

Zimmermann also pointed out that Zurich has a unique attitude: “I’ve lived in other cities in Switzerland and was in London for a while, but the people we hang out with in Zurich are very open-minded. Right now, I think it’s a great place for upcoming designers or streetwear brands. In New York or London, the competition of young designers is huge. But here in Switzerland there’s still a lot of space for new stuff, so there’s more opportunities for designers to become a relevant part of the scene.” New grads, take note! Prepare to hear more about the city’s young designers and creative class in the coming seasons, and watch this space for more news on Vetements’s big move.Read more at:http://www.marieaustralia.com/formal-dresses-melbourne | http://www.marieaustralia.com/formal-dresses-adelaide

This Modeling Agency Won’t Sign Anyone Younger Than 45 Years Old

While it’s not uncommon for modeling agencies to discover prospective clients before they hit 16, one Moscow-based company is breaking the only-young-need-apply convention in a major way—by exclusively representing models over the age of 45. True to its name, Oldushka prides itself on a roster whose age range goes all the way up to 85—and boasts plenty of gray hair. The year-old agency grew out of founder Igor Gavar’s passion project, photographing retiree street style on his blog (also called Oldushka). “Beauty—it’s a quality that becomes more valued with years,” he writes in an email. “I met some very interesting faces, and I wanted to do a separate project with them. A modeling agency became that sort of project.” As of now, Oldushka represents 18 models in cities across Russia, including Moscow, St. Petersburg, and even Gavar’s far-flung Siberian hometown of Omsk. And aside from one male model, Sergey, who is 45 (“I signed him because he is older than he looks,” says Gavar), the agency’s youngest face is 60.

Oldushka’s launch is perfectly timed, as age diversity has been increasing dramatically on the runways for a few seasons now. For Fall 2017, Dries Van Noten cast throwback models well into their 50s; 85-year-old Carmen Dell’Orefice closed the Guo Pei show, and Simone Rocha’s age-spanning models included 72-year-old Jan de Villeneuve and 73-year-old Benedetta Barzini. Oldushka’s board of elegant older faces, likewise, are actively working: The silver-haired models have gone relatively mainstream in Russia, gracing the lookbooks of local designers and brand, including the much-awaited TSUM department store Fall 2017 lookbook, local magazines such as Afisha, and a Saint Laurent Russia campaign.

In addition to generating work, the agency is giving older models an opportunity to try new things, according to one of its faces, 62-year-old Valentina Yassen, whose shoulder-length white hair and sky-high cheekbones were first spotted by Gavar in a photograph. “I was a professional actress, and for many years I worked in the theater, but now I’m not onstage,” says Yassen. “I was nervous about entering modeling. But my son convinced me, saying, ‘Mama, you aren’t so popular that you would ruin your reputation as an actress by being photographed in an advertisement. You’re not going to lose anything, but it is possible to open something new for yourself.’” Yassen has since gone on to model for the St. Petersburg magazine Sobaka and the boutique 8-Store.

This isn’t the first time that Russia has been at the forefront of commercializing new movements in the modeling world: It is also home to the agency Lumpen, whose roster is tailored to the wisp-thin suburban Slavic look popularized by designer Gosha Rubchinskiy. Like that fellow fringe agency, Oldushka is changing the look of fashion, as well as broader perceptions of what beauty can be. “Appearing as themselves is an instrument to fight stereotypes,” says Gavar of his models. “They are an inspiring example to show that it is possible to look beautiful and be your age.”Read more at:cheap formal dresses australia | red formal dresses